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Regulated, rostered and audited. What compliance really costs in hours.
The short version
From the boardroom to the rosters
For about ten years I worked in strategy and transformation, including nearly five years at McKinsey & Company, where I coached senior leaders on strategy and performance. The clients were big: Fortune 500 companies, major Australian banks, a national airline, retail groups, and start-ups in supply chain and education.
Then I left, and started running businesses instead of advising them. Today I run four, all in Sydney. They are in the same industries as many of the owners I coach, and they have the same problems: too much admin, not enough hours, and no budget for another person.
For the last two years I have been working out which AI tools genuinely fix that, and which ones waste a Saturday. Not as an experiment, but inside my own businesses, where getting it wrong costs real money.
What came out of it is a practical way of coaching owners, and a set of systems I now help them build.
What I bring
- Strategy pedigree
- McKinsey & Company, Fortune 500 and ASX-scale clients, and executive coaching on strategy and performance.
- Operator experience
- Four businesses I actually run, in the industries many of my clients work in.
- Executive coaching
- Leaders and business owners, on growth, scale and the decisions that come with both.
- AI, done carefully
- Hands-on implementation, plus the part most people skip: privacy, Australian Consumer Law, and the Australian Government guidance on AI adoption.
Four businesses, not four case studies
When you describe the problem, I have usually lived it
I run businesses in four industries. When you describe a variation dispute, a roster falling apart or a compliance obligation eating a week, I am usually not hearing it for the first time.
Career
The credentialled half
It matters less than the four businesses, but it is why the frameworks hold up.
- 2024 – 20251
Executive coach, technology strategy
Commonwealth BankCoached executives and their senior teams through quarterly planning, strategy and delivery: turning a stated strategy into commitments a leadership team can hold each other to.
- 2019 – 20242
Engagement lead and executive coach
McKinsey & CompanyLed enterprise transformations and coached senior leaders through digital, product and agile change across financial services, banking and energy.
- 2018 – 20193
Transformation and digital delivery lead
QantasLed a key domain of Qantas Digital during its digital transformation, including organisation redesign and leadership coaching.
- 2011 – 20174
Product delivery lead
1-Stop ConnectionsDelivered cloud products that digitise the shipping container logistics chain, from test program management to product delivery.
Qualifications
Credentials and training
Speaks English, Hindi and Gujarati
- ICF Associate Certified Coach (ACC)
- McKinsey Senior Consultant & Executive Coach
- Product & Transformation Coach & Consultant
- Enterprise Business Transformation Strategist
- ICAgile Authorised Professional Trainer
- Masters of IT & Project Management, Swinburne University
Ascentix
And a team behind me
Ascentix has a team of specialists in development, marketing, IT and implementation. When the thing holding your business back needs building, not just planning, there is a way to get it done.
See how we help
“Strategy is rarely the constraint. Rhythm, clarity of ownership and the leader's own behaviour usually are.”